Brand Guidelines
Comprehensive service that utilize client's graphic elements and cover their application to ensure consistency across all mediums.
For brands with existing assets that wish to benefit from improved consistency by unifying their visual elements.
A solution to standardize and guide brand's visual structure, readying it for coherent application across all platforms.
Clients have to provide:
An existing brand logo in vector format and links to a website and brand social media profiles for style reference.
Color codes (Pantone, CMYK, RGB, Hex), if available. If not, materials (existing product visuals, etc.) to help us extract brand colors.
Files of primary and secondary brand typefaces. Choosing another typeface is an option, as long as it is free or if the client owns it.
Brand imagery and/or iconography for us to prepare memorable visual style examples for the brand book.
Brand rationale (optional) to include into the brand book for a complete representation of your brand identity.
Package includes:
Brand book
Guidelines A comprehensive, 30-page+ PDF showcasing your brand’s identity.
Presentation Online preview in Figma Slides, useful for easier excerpting and sharing.
Logo usage guidelines
Color & typography usage
Web & print examples
What is NOT included:
This package excludes the following
Brand rationale creation or enhancement.
Logo design & variations creation or enhancement.
Color & typography establishment.
Web & print templates.
Custom graphics creation or enhancement.
Estimated time-frame
1-4 weeks
Process overview
Initial exploration
Preliminary presentation of your brand elements to approve the style of the guidelines.
Creation phase
Finalization
You will receive:
Premium brand book
Brand guidelines book in PDF (1080p by default): 30+ pages.
Web version in Figma Slides; supporting digital materials.
Presentation style mockups.
Payment options
Payment breakdown
50% starting deposit
Confirming the project and beginning the creative process.
50% final payment
Payable upon project completion, before final asset delivery. Assets are delivered within 2 working days of cleared payment.
Alternative manner
100% upfront
Receive a 10% discount when paying in full at the project’s start. All assets will be delivered promptly upon approval and project completion.
"Mariya was fantastic to work with. She was able to extrapolate enough information from someone that is not creative (me) and develop a logo package that checked all of the boxes for our new company. I'd highly recommend her and will seek her out in the future for additional needs."
Adam H.
Völker Management Inc
"Mariya was an absolute pleasure to work with and is an amazing designer. She helped bring our brand to life and made it a fun process. Her communication is excellent and she was quick to implement changes and iterations. Over the years we've worked with lots of designers for various brands and Mariya is definitely the best we've worked with. We will definitely work with her in the future and encourage anyone considering her services to do so without hesitation. She is talented, professional, and dedicated to delivering outstanding results. Highly recommended!"
Adam M.
LandSale
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Thank you Mariya, and I look forward to many more projects with you!"
Barry P.
Partner
VKA
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Birgitta
Owner
Feeling Good Juice
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Wesley Simmons
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Founder & Director
Sports Timing Systems
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David J.
Founder & Director
Sports Timing Systems
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Founder
Tame Nutrition
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Chief Executive Officer & Head of Reaserch
Bio-ReCell
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Dr. Luka F.
Chief Executive Officer & Head of Reaserch
Bio-ReCell
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Seiren Beauty Lounge (SBL)
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Private Project
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Popped Popcorn NZ
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Floss Beauty
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Horizon Asset Management
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TrueSHIElD
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Founder & CFO
G&Juice
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Hamzah B.
Strike Nutrition
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Ian R.
Sparkles Grooming
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Jai D.
Smile Rooms
"Mariya was a pleasure to work with and the work produced was exquisite."
Jason E.
Co-founder
Silo No.8
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Jason E.
Founder
Capaura
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Jessan
Jessan Macatangay
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Jo Davis
Director
JD Consulting
"Superstar!!! Creative, efficient on time and we love our final design! Can't wait to work with you again."
Joanna V.
CEO, Owner, Founder
Quatro Gymnastics
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Private Project
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Lauren M.
Common Care
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Laurie S.
Agency Owner
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Eggs Unlimited
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Michael R.
Founder Btrfly Labs