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Luxury beauty brand identity system showing packaging, website design, and structured brand manual overview.
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Strategic Brand Audit & Brand Identity Systems

For companies preparing to scale.

I design brands and define the standards that prevent inconsistency and structural breakdown.

When to work with me

• Your brand looks polished but feels inconsistent
• Growth is exposing weak structure
• Teams improvise instead of execute
• You are considering a rebrand but unsure what is broken
• You are launching a serious business and want structure built correctly from day one

I work with companies investing in long-term brand stability, not short-term visual fixes.

What I Do

I work with decision-makers who treat branding as infrastructure, not decoration.

My work includes:

• Strategic Brand Audit
• Brand Identity Development
• Packaging & Application Design Systems
• Governance & Execution Standards

I do not provide logo-only projects.
I do not offer free consultations.
Every engagement begins with a Stratetic Brand Audit.

STEPS TO WORK

1. Strategic Brand Audit

A paid, structured diagnosis that identifies:
• Where clarity breaks
• Where governance fails
• Whether refinement or rebuild is required

No redesign. No concept previews. Just structural clarity.

Learn About the Audit

2. Brand Identity System (The Vault)

A complete brand build for companies preparing to scale.

Includes:

• Positioning
• Visual identity
• Application logic
• Documentation for execution

Built to reduce improvisation and founder bottlenecks.

Explore Brand Identity Systems

Proof, Not Promises

Close-up detail of the VKA brand identity system, showing luxury packaging with intricate scientific illustrations and the refined logo mark.
VKA — Building a Unified Enterprise Brand System

A 50-year fragrance and flavour house operating under multiple legacy identities required unified brand governance. A complete brand identity system was deployed across identity, packaging, and digital environments, enabling structured enterprise positioning and measurable growth in qualified inquiries and deal size.

Overview of the Accolad brand identity system, featuring the logo, color palette, hand-drawn illustration style, and premium packaging mockups for the corporate gifting service.
Accolad — Premium Gifting Brand Repositioning System

A growing gifting company required a cohesive identity system to transition from improvised execution to enterprise-ready positioning. A structured packaging and visual identity system elevated perceived value and enabled confident entry into institutional and corporate markets.

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Smile Rooms — Unified Multi-Location Brand System

A recognized UK dental group required cohesive brand governance to support multi-location consistency. A refined identity system and documented activation tools enabled structured marketing rollout and internal team scaling.

​The Vault — Complete Brand Identity System

The Vault is a complete brand identity system architected, designed and executed after the Strategic Brand Audit.

It includes:

• Strategic positioning
• Visual identity
• Packaging and application standards
• Documentation for teams and vendors

Built to scale and to last, without a constant rework.

Every brand identity system begins with a Strategic Brand Audit.
This is not a consultation.
It is a structured diagnosis that identifies whether refinement or rebuild is required.

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